VEDI - Packaging copy
I worked on the packaging copy for all Vedi products. There were two segments -
1. Ayurvedic medicinal products
2. Lifestyle/ body care products
Creative direction - copy
The brief was to make sure people know the ingredients of these products right from looking at the product. A strong emphasis on highlighting the ingredients through design and copy was the direction we chose to go with. After experimenting with colour coding and infographics, we finally zeroed in on a clean, simple and minimal direction where ingredients take the center stage. This was true for both Vedi's medicinal and the lifestyle products.
The packaging copy comprised the product name, the ingredients and the benefits of using the particular medicine (for medicinal supplements). For lifestyle products as well, we laid emphasis on their natural ingredients and benefits of using them as per the client brief.
Castile soaps in India by Vedi are the first-of-its-kind made in India. Since we wanted to create an instant connect with the yoga-loving, conscious lifestyle urban millennials, we incorporated the psychological effects of the essential oils used in the making of Vedi's castile soaps.
All Vedi products encouraged the audience to be free from chemicals, be 100% organic and be one with nature. These three taglines appear across all products and brand's touchpoints.
Castile soaps in India by Vedi are the first-of-its-kind made in India. Since we wanted to create an instant connect with the yoga-loving, conscious lifestyle urban millennials, we incorporated the psychological effects of the essential oils used in the making of Vedi's castile soaps.
All Vedi products encouraged the audience to be free from chemicals, be 100% organic and be one with nature. These three taglines appear across all products and brand's touchpoints.
BE FREE | BE 100% | BE ONE
